NAIFA has launched a messaging initiative designed to communicate the value proposition of NAIFA membership to members and prospects. The initiative involves placement of print and digital ads in industry trade publications and on their web sites, as well as execution of coordinated messaging across the NAIFA federation.
Goals
This session is designed to achieve the following:
- Review the goals of the initiative and the strategies behind media placements and content marketing
- Advise leaders and executives on what they can do to amplify NAIFA’s messages
- Help leaders and executive use tools such as the Advisor Today Blog to execute a unified message across the federation
Presenters
Kevin Bell, NAIFA Trustee and Chair, 2012-2013 Communications CommitteeSheila Owens, Vice President, Communications and Marketing, NAIFA
Opening Comments by Kevin Bell, NAIFA Trustee and Chair, 2012-2013 Communications Committee (Presentation Time: 3:48)
NAIFA Messaging Iniative presented by Sheila Owens, Vice President, Communications and Marketing, NAIFA (Presentation Time: 7:31)
NAIFA Blogs and Social Networking Sites presented by Sheila Owens, Vice President, Communications and Marketing, NAIFA (Presentation Time: 4:16)
Resources
"Social Media Intern" - A funny take on the definition of social media, by Socialnomics
Content Marketing - Using blogs, publications and other platforms to tell your story
Power Points
Download Social Media Strategy
Additional Resources
Questions?
Sheila Owens, Vice President, Communications and Marketing, 703-770-8112 or sowens@naifa.org
Ernie Halal, Director, Communications and Marketing, 703-770-8113 or ehalal@naifa.org
Evaluation
Complete the End-of-Session Evaluation
Discussion
To share feedback or talk about this session with other attendees, please do so in the comments below.
Comments