Session 6: All Things Communications

Branding One NAIFA

What is branding, and why is having a solid brand strategy so important for NAIFA?

For one thing, a good brand strategy promotes recognition. It helps to reinforce how we want our members to perceive us, and it can help set us apart from our competition.

From an internal standpoint, a clear brand strategy allows NAIFA to stay focused on our mission and vision as an organization. It helps us stay strategic, and it guides our communications and marketing efforts so our audiences receive our messages in a clear, consistent and unified voice.  

In discussions surrounding the development of NAIFA 20/20, one common theme emerged about factors for NAIFA’s success: It’s the need to strengthen the NAIFA brand before members and prospects, key business and policy stakeholders, and even consumers.

There was consensus that the entire Federation needs to do a better job communicating our brand. That means adhering to NAIFA’s Brand Standards, whether it’s complying to our standards for state and local logos, or staying on message about the NAIFA value proposition.

This webinar will walk you through the branding basics and fundamentals – why it’s important and why all states and locals should understand and adhere to NAIFA’s brand positioning in our communications and marketing practices.

When NAIFA presents a unified and consistent brand, and delivers on the promise of the brand, we build brand loyalty among our members, consumers and other important constituents.

 

Presenters:
Sheila Owens, Vice President - Communications & Marketing, NAIFA
Ernie Halal, Sr. Director - Communications & Marketing, NAIFA

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Session Video

(Presentation Time - 16:28)

 

 

Best Practices for Social Media 

If you’re not on social media, or believe you are not doing it right, you’re missing out on potential sources of prospects and referrals. Social media is the way new generations are reaching out and cementing relationships. This webinar shows you which social-media outlets you should consider, what to do (and not do) when it comes to choosing and sharing content, and what resources are available to help you get started growing your social media presence. The webinar concludes with how NAIFA’s content – on blogs, videos, tweets and Facebook posts – can be used to reach your clients as informed and authoritative sources in the industry.

 

Presenters:
Sheila Owens, VP, Communications and Marketing, NAIFA
Ernie Halal, Senior Director, Communications and Marketing, NAIFA
Maggie Leyes, VP of Content Strategy, LIFE Happens
Chris Hill, VP, Content & Strategy, LIFE Happens

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Session Video

(Presentation Time - 1:00:50)

  

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 Resources:

"Social Media Intern" (Video) A funny take on the definition of social media
"What you should know about Content Marketing" (Video)
Archived Communications Videos
Download Social Networking
Download Social Media Strategy
Download Advisor Today Blog
Download Using LinkedIn
Download Q&A.NAIFA messaging
Download TwitterIdeas

Questions?

Sheila Owens, Vice President, Communications and Marketing, 703-770-8112 

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Discussion

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Comments

[mark miller]

WAY TOO LONG.

[Chris Barnthouse]

Great Info. I'd encourage anyone needing help to contact Sheila Owens. She has spent a lot of time helping NAIFA-Indianapolis get started in Soccial Media.

[maryjane]

great information.

[Mish]

I bumped into this presentation last week and shared the link with my team. i have finally finished watching it and the information is very useful. Thanks and keep up the good work

[stella]

a good brand name will always sale without much advertisement

[Christopher S. Barnthouse]

This really needs to receive more emphasis at the state and national level. Most of the locals in Indiana have communication chairs but state has continued to resist adding this as a duty position. The result: membership feels forgotten. They only hear from state when state wants something. This is great info and these are great tools. But they'll never get used until National tells state associations they need to appoint a communications chair.

[Scott A. Crawford, LUTCF, CLU]

This is a great presentation, but if the NAIFA 20/20 Strategic Plan passes and is implemented, the production and dissemination of NAIFA branded information, both for the membership and to the public, will fall upon the state and national organization. As per the 20/20 plan "their [local affiliations] activity is coordinated by the state (or regional) chapter.

[Moksha media]

informative disscussion

[Greg Hugo]

Very strategic service you provided me thank you!

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