Branding One NAIFA
What is branding, and why is having a solid brand strategy so important for NAIFA?
For one thing, a good brand strategy promotes recognition. It helps to reinforce how we want our members to perceive us, and it can help set us apart from our competition.
From an internal standpoint, a clear brand strategy allows NAIFA to stay focused on our mission and vision as an organization. It helps us stay strategic, and it guides our communications and marketing efforts so our audiences receive our messages in a clear, consistent and unified voice.
In discussions surrounding the development of NAIFA 20/20, one common theme emerged about factors for NAIFA’s success: It’s the need to strengthen the NAIFA brand before members and prospects, key business and policy stakeholders, and even consumers.
There was consensus that the entire Federation needs to do a better job communicating our brand. That means adhering to NAIFA’s Brand Standards, whether it’s complying to our standards for state and local logos, or staying on message about the NAIFA value proposition.
This webinar will walk you through the branding basics and fundamentals – why it’s important and why all states and locals should understand and adhere to NAIFA’s brand positioning in our communications and marketing practices.
When NAIFA presents a unified and consistent brand, and delivers on the promise of the brand, we build brand loyalty among our members, consumers and other important constituents.
Sheila Owens, Vice President - Communications & Marketing, NAIFA
Ernie Halal, Sr. Director - Communications & Marketing, NAIFA
(Presentation Time - 16:28)
Best Practices for Social Media
If you’re not on social media, or believe you are not doing it right, you’re missing out on potential sources of prospects and referrals. Social media is the way new generations are reaching out and cementing relationships. This webinar shows you which social-media outlets you should consider, what to do (and not do) when it comes to choosing and sharing content, and what resources are available to help you get started growing your social media presence. The webinar concludes with how NAIFA’s content – on blogs, videos, tweets and Facebook posts – can be used to reach your clients as informed and authoritative sources in the industry.
Sheila Owens, VP, Communications and Marketing, NAIFA
Ernie Halal, Senior Director, Communications and Marketing, NAIFA
Maggie Leyes, VP of Content Strategy, LIFE Happens
Chris Hill, VP, Content & Strategy, LIFE Happens
(Presentation Time - 1:00:50)
"Social Media Intern" (Video) A funny take on the definition of social media
"What you should know about Content Marketing" (Video)
Archived Communications Videos
Download Social Networking
Download Social Media Strategy
Download Advisor Today Blog
Download Using LinkedIn
Download Q&A.NAIFA messaging
Sheila Owens, Vice President, Communications and Marketing, 703-770-8112